General Attendee FAQ


COVID-19 Related Health & Safety Protocols

We look forward to seeing everyone in Grand Rapids. HCAM/MCAL is committed to our members’ health and safety.

HCAM/MCAL requires attendees follow all federal, state, or local health and safety standards, as well as any health and safety standards that may be implemented by HCAM/MCAL, Kent County, the City of Grand Rapids, MI or the Amway Grand Plaza Hotel after your registration up to and through the end of the convention.

Because of these factors, and to minimize risks, we are implementing the following protocols:

  • VACCINATION: HCAM/MCAL Annual Convention & Expo requires all conference attendees to provide proof they are fully vaccinated against COVID-19. To be considered fully vaccinated as of this date, you must have received your second dose in a 2-dose series (Pfizer or Moderna) or a single-dose vaccine (Johnson & Johnson/Janssen).
  • MASKS: At this time, masks are optional.
  • SANITIZING: Hand sanitizer stations will be available throughout the venue.
  • EXPOSURE: Anyone who has experienced COVID-19 symptoms, tested positive for COVID-19, or been exposed to a COVID-19 positive individual within the last 14 days prior to attending convention should stay home to avoid the risk of infecting others.
  • LIABILITY: In-person participants acknowledge that there is a risk of contracting COVID-19 infection and that HCAM/MCAL cannot prevent and is not responsible for such risk of infection to any person who chooses to attend this event in-person.

Due to the rapid changes in transmissions, HCAM/MCAL may need to revise these protocols leading up to and during this event. Attendees will be notified of any changes via email.

Registration Policies

REGISTRATION:  Online registration through Swoogo is the only method of registration available for this event. Please whitelist (add to safe senders) the following email domains to ensure you receive confirmations and additional details via email: @hcam.org, @managedbyamr.com, and @swoogo.com.

EVENT CONFIRMATION:  Upon registration, you will receive an email from ohagerman@managedbyamr.com confirming your registration. Please check your spam/junk folders and whitelist this email address to ensure you receive this email and future communications regarding the event.

CANCELLATION:  All refund requests must be made in writing to Mary Gettel. Individual registration fees, less a $50 processing fee, will be refunded for cancellations received in writing prior to September 19, 2022. Cancellations received after September 19, 2022 and no-show registrants will not receive a refund nor a credit to a future program. HCAM/MCAL is not responsible for airfare, hotel, or other costs incurred by participants in the event of program or registration cancellation. 

CONVERT REGISTRATION TYPE: Registration type (in-person or virtual) may be converted at any time. If you convert from in-person registration to virtual registration, HCAM/MCAL will issue a refund of the difference in fees minus a $25 processing fee until October 4, 2022. After October 4, no refunds will be issued for registration conversion.

SUBSTITUTIONS:  Individuals registered to attend this program, but unable to participate, may send an alternate in their place. Please contact Liv Hagerman with the first and last name, title, facility/company, and email address of both the original registrant and the alternate to process this request.

CONFERENCE ATTIRE:  Business casual attire is suitable for all meetings, sessions, and receptions. Please remember to bring a sweater or jacket for air-conditioned rooms.

QUESTIONS:  Should you have questions, please contact Mary Gettel.

DIETARY REQUESTS:  Dietary restrictions must be indicated during the registration process in order to receive a special meal at food functions. We take every precaution possible, however we cannot guarantee that items are free of trace amounts of allergens and other ingredients.

VIDEOS & PHOTOGRAPHY:  By registering for and/or attending the event, participants acknowledge and agree that data, video, photographs, and other image and voice recordings of the event, may be documented by HCAM/MCAL or parties acting on the behalf of HCAM/MCAL . The data, video, photographs, and other recordings may be used by HCAM/MCAL in any media now known or later invented for any purpose related to HCAM/MCAL ‘s mission, including educational, promotional, and awareness-related use. Registration to this virtual event includes technology that monitors participant activities throughout the event platform, such as session attendance to determine continuing education credit eligibility and virtual Expo visits. Participants give HCAM/MCAL unlimited permission to use their name, likeness, image, statements and other information given to HCAM/MCAL , whether through registration, interactions in the platform during the event, or otherwise, that may be necessary for HCAM/MCAL to exercise its rightful use of data, video, photographs and other recordings. 

CODE OF CONDUCT: HCAM/MCAL has zero-tolerance for any form of discrimination or harassment, including but not limited to sexual harassment by participants or our staff at our meetings. If you experience harassment or hear of any incidents of unacceptable behavior, HCAM/MCAL asks that you inform either Melissa Samuel, President/CEO, melissasamuel@hcam.org or Mary Gettel, Director of Education, marygettel@hcam.org so that we can take the appropriate action.

Unacceptable Behavior is defined as:

  • Harassment, intimidation, or discrimination in any form.
  • Verbal abuse of anyone associated with our event. Examples include, but are not limited to, verbal comments related to gender, sexual orientation, disability, physical appearance, body size, race, religion, national origin, inappropriate use of nudity and/or sexual images in public spaces or in presentations, or threatening or stalking behaviors.
  • Disruption of presentations during sessions, in the exhibit hall, or at other events organized by HCAM/MCAL throughout the meeting. All participants must comply with the instructions of the moderator and any event staff.

Additional prohibited activities include:

  • Participants should not copy or take screen shots of Q&A or any chat room activity that takes place in the virtual space.
  • Participants are strictly prohibited from recording, distributing or otherwise publicizing sessions in any manner, unless prior approval is received in writing from both the association and the individual presenter. All materials are proprietary and protected.
  • Sharing personal event registration sign on information with other individuals to attempt circumventing registration payment in prohibited.
  • Participants are prohibited from accessing the program on two devices at the same time.
  • All registrants must present a conference name badge to enter education sessions, earn credit, and/or participate in networking functions or meals.

HCAM/MCAL reserves the right to block access to the event and/or prohibit attendance at any future meeting, virtual or in person, and seek legal action against violators where applicable.

ANTITRUST POLICY: It is the established policy of the Health Care Association of Michigan and Michigan Center of Assisted Living to comply with all laws, including the antitrust laws. Because this event includes individuals representing entities that are or may be competitors, we restrict our communications to the discussion topics specifically addressed by HCAM/MCAL in this event. In order to comply with this policy, please refrain from addressing any issues related to your respective companies’ competitively sensitive proprietary information, including (but not limited to) current or future pricing, rebates, margins, discounts, terms of sale or costs, strategic plans or initiatives, business plans, bidding situations, sales to specific customers, or in specific geographic areas. If you have any questions or concerns about this policy, please contact HCAM/MCAL at melissasamuel@hcam.org.

ANTI-SUITCASING POLICY: Representatives of companies that have not purchased a booth will not be allowed to show products, discuss services, or otherwise solicit business in the trade show area; that right is reserved exclusively for representatives of those companies that have purchased booths. Anyone who violates this policy will be escorted from the Trade Show and will not be permitted to re-enter for the duration of the convention.

ATTENDEE LIST: HCAM/MCAL does not sell attendee registration information to third-parties. We do share registration information (name, title, facility – no email addresses) with the current year’s conference sponsors/exhibitors.

CONTENT DISCLAIMER: All meeting content, including live, recorded, and written presentations, represents the opinions of the authors and speakers and should not be construed to be those of HCAM/MCAL unless adopted pursuant to the bylaws of the Association. Nothing contained herein is to be considered as the rendering of legal advice for specific cases, and readers are responsible for obtaining such advice from their own consultants and/or legal counsel. This meeting content and any forms and agreements herein are intended for educational and informational purposes only.

FORCE MAJEURE: HCAM/MCAL conferences will be cancelled due to inclement weather or other acts of God (including, but not limited to, flood, fire, or natural disaster) only if the venue and/or location of the event is closed or provides notice to HCAM/MCAL of its inability to hold the event, or if the local government declares an emergency status is in effect for the location of the event. If an HCAM/MCAL conference is cancelled due to inclement weather or other acts of God as set forth herein, every attempt will be made to reschedule the event and your registration fee will be applied to the rescheduled event date. Any travel expenses that may have been incurred cannot be refunded under any circumstances. If the HCAM/MCAL event is held but weather conditions (whether forecasted or actualized) prohibit you from traveling, HCAM/MCAL cannot refund your registration fee.

CHANGES TO PROGRAM: HCAM/MCAL reserves the right to change or modify the program based on space, speaker schedule or other circumstances. Please refer to the website for the latest schedule and information.

Continuing Education

Final determination of contact hours will be published on the website.


The Health Care Association of Michigan is a Certified Sponsor of continuing education with the National Association of Long Term Care Administrator Boards (NAB).

  • Live In-Person: This program has been approved for Continuing Education for 12.5 total participant hours from NAB/NCERS – approval #20231011-20-A88727-IN.
  • Live Virtual: This program has been approved for Continuing Education for 12.5 total participant hours from NAB/NCERS – approval #20231011-12.50-A88739-DL.
  • On-Demand: This program has been approved for Continuing Education for 22.5 total participant hours from NAB/NCERS – approval #20231013-22.50-A88740-DL.

RN: Nurse participants may also earn up to 22.5 nurse education contact hours. Health Care Association of Michigan is approved as a provider of nursing continuing professional development by the Wisconsin Nurses Association, an accredited approver by the American Nurses Credentialing Center’s Commission on Accreditation.

Target Audience
This conference is designed for executive-level leadership including facility/community owners, corporate-level consultants (CEO, CFO, COO, etc.), regional directors, administrators, executive directors, directors of nursing, nurse managers, directors of finance and other long-term care and/or assisted living management personnel (including homes for the aged, adult foster care and other independent and supportive living settings).

CE Reporting:  HCAM/MCAL will need 30 days after the event conclusion to compile and process all attendance data. Once the data is compiled, certificates will be available to access. Certificate questions should be directed to Mary Gettel. Session attendance for administrators will be reported to NAB using their NAB Registry ID.

Requirements of Participation:

  1. Attendance is being strictly monitored. Attendees must participate in the entire session in order to earn credit.
    1. To receive contact hours for in-person participation, you must attend the entire session and be scanned in and out of the session via the bar code on your name badge. Missed scans will result in no credit.
    2. To receive contact hours for live virtual participation, you must attend the entire session. Additionally, the virtual conference platform will show a pop-up every 10 minutes that must be clicked to confirm you are still actively engaged in the session.
      You MUST exit each session and re-enter a new session from the virtual lobby.
    3. To receive contact hours for on-demand participation in sessions, you must attend the entire session and complete the post-test with a passing score of 85% within 10 days following the conference. Additionally, the virtual conference platform will show a pop-up every 10 minutes you are watching the recording that must be clicked to confirm you are still actively engaged in the session.
  2. Participating in two sessions simultaneously in the virtual platform will result in disqualification from earning any and all CE for the entire event.
  3. The maximum number of credits that may be earned in one 24-hour period is limited to eight (8) credit hours. This includes both live and on-demand sessions.
  4. The conference evaluation must be completed in order to earn your certificate of completion.
  5. Attendees caught cheating or violating our attendance policies will not receive credit for the remainder of the conference.


Soaring Eagle Casino Resort
A discounted block of rooms ($129++/night) has been reserved at the Soaring Eagle Casino Resort located at 6800 Soaring Eagle Blvd, Mt Pleasant, MI 48858.

To reserve your room:

  1. Visit www.soaringeaglecasino.com and utilize Group Code NAD101022OR
  2. Call 877-232-4532 and mention Group Code NAD101022 

The discounted group rate expires on September 19, 2022. Overnight lodging is not guaranteed, so please make your reservation early.


Exhibitor FAQ


How do I register name badges for the people working my booth?

Please complete the Google Form that was emailed to you by Liv Hagerman.

What will my name badge grant me access to?

Your name badge must be worn at all times in order to grant entrance to the expo hall and the Thursday evening networking reception. Your name badge will NOT grant you entrance into education sessions or any additional meals or events.

Will my name badges be mailed to me prior to Conference?

No, all name badges will be available for pick up at the Exhibitor Registration Desk located inside the entrance to the exhibit hall.

I missed the name badge registration deadline. How do I get a badge?

You will need to submit a name badge form request at the Exhibitor Registration Desk onsite. This process may take up to 15 minutes depending of the volume of requests being processed. Please note the name badge policy. Only employees of the exhibiting companies may request a name badge. Please be prepared to show a photo ID as well as a company business card. This process will be strictly enforced so please come prepared.

I want to get continuing education credits for the sessions I attend. Do I need to also register as an attendee?

Yes, vendor passes do not grant access to education sessions.

Can I purchase a Trade Show Only pass if I don't want to exhibit?

Representatives with nonexhibiting vendor companies cannot purchase a Trade Show Only pass. You would have to register as an attendee.

I need to order power or internet for my booth. How do I do that?

All additional services can be arranged through Art Craft Display. Instructions can be found in the Exhibitor Toolkit.

Where can I ship my booth setup to?

All advance shipments must be arranged through our Art Craft Display. They will store and deliver your items directly to your designated booth. Instructions can be found in the Exhibitor Toolkit.

Is the expo hall carpeted?

The booths are carpeted.

Do I get an attendee list?

Yes, you will receive pre-conference attendee lists as well as post-conference attendee lists. These will NOT include email addresses.




We’re here to help!

Mary Gettel,
Director of Education

Contact Mary

Liv Hagerman,
Education Specialist

Contact Liv