Sales and Marketing Boot Camp
In-person Boot Camp to Boost Selling Effectiveness for Assisted Living Communities
November 16, 2023 | Lansing, MI
HCAM is hosting a Sales and Marketing Boot Camp for Assisted Living professionals to boost your selling effectiveness. By adopting 8 simple, research-based sales standards, it’s possible to build trust and allay many of the fears customers may have. The boot camp will discuss how to adopt a successful “sell to the individual” culture.
Join Michael Marlow, sales expert, author and consultant, as he shares his expertise to guide sales teams to increase lead conversion rates in the senior living sector by focusing on personalized and fast follow-up strategies, optimizing the number of leads managed, and harnessing referrals from residents and their families. Michael emphasizes personalized follow-up strategies, team selling and involving adult children in the decision-making process.
Who should attend? Executives, admissions teams, and marketing/sales professionals in the senior living sector will find valuable insights on effective sales approaches and creating personalized customer experiences. Michael challenges conventional sales methods by advocating for a “one-size-fits-one” strategy, providing valuable tactics to enhance sales and customer engagement in senior living.